Continuing on the web site design for Chew Chew online food service (see ChewChew), here I will try to find appropriate colors to use in the design.
We had decided that ChewChew would like to relate in a 'formal' way to its customers, who would perceive ChewChew as 'warm', 'friendly', and 'modern'.
I have moved as close as possible towards the 'content' of the site; food.
Hence underneath chart that relates the color of food to patterns and textures.
ColorChart based on food
See the tiled / squared yellow and blue pattern on the left hand side of above chart? I kind of like that pattern as it reminds me of a table cloth on a dinner table. Let's use that pattern as the background of the web site ;o)
So, which colors fit well with 'orange', the main color prescribed by ChewChew? Look for the complementary colors of orange next.
Complementary colors of orange, in a table cloth like pattern
To deal with three colors (orange, violet, and green) seems a bit too colorful, so we rather choose for orange and the one in the middle; turquise / lightblue.
With the blue a bit de-saturated - to balance the colors and direct the eye to the middle of the page - and the ChewChew logo added, here is the first (blank!) page of the new web site design...
Dinner is ready!
Watch the online version of the web site.